Privacy Policy
Smart Bark Academy (“we”, “us”, “our”) is committed to protecting your privacy and personal data.
This Privacy Policy explains how we collect, use, store, and protect your personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are
Smart Bark Academy
United Kingdom
Email: contact@smartbarkacademy.com
Smart Bark Academy is the data controller, meaning we are responsible for how your personal data is processed.
2. What Personal Data We Collect
We may collect and process the following personal data:
Full name
Email address
Phone number
Address (if required for service delivery)
Information about your dog(s), including behaviour, training history, and health information provided voluntarily
Booking and service details
Communication records (emails, messages)
Payment details are processed securely by third-party providers. We do not store card or bank details.
3. How We Collect Your Data
We collect personal data when you:
contact us via our website, email, or social media
book or enquire about training services
purchase a training programme
communicate with us during or after training
4. Legal Basis for Processing Your Data
Under UK GDPR, we process your personal data only when we have a lawful basis to do so. These include:
Performance of a contract – to provide dog training services you have booked
Legitimate interests – to manage our business, communicate with clients, and improve our services
Legal obligation – for accounting, tax, or legal compliance
We do not rely on consent where a contract exists.
5. How We Use Your Data
We use your personal data to:
deliver dog training services
manage bookings and schedules
communicate with you about your training programme
respond to enquiries
comply with legal and accounting obligations
We do not use your data for automated decision-making or profiling.
6. Sharing Your Data
We do not sell or rent your personal data.
Your data may be shared only with trusted third parties where necessary, such as:
payment processors
website hosting providers
email or communication platforms
All third parties are required to protect your data and use it only for agreed purposes.
7. International Data Transfers
Some third-party service providers may process data outside the UK or EEA.
Where this occurs, appropriate safeguards are in place to ensure your data remains protected in accordance with UK GDPR.
8. Data Retention
We retain personal data only for as long as necessary:
Client and training records: up to 24 months after service completion
Financial records: as required by UK law
Data is securely deleted once no longer needed.
9. Your Rights Under UK GDPR
You have the right to:
access your personal data
request correction of inaccurate data
request deletion of your data
restrict processing
object to processing
request data portability
To exercise your rights, contact us at:
📧 contact@smartbarkacademy.com
10. Cookies
Our website uses cookies to improve functionality and user experience.
Cookies may be used for:
website performance
analytics
basic site functionality
You can control or disable cookies through your browser settings.
11. Data Security
We take appropriate technical and organisational measures to protect your personal data against loss, misuse, unauthorised access, or disclosure.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
The most current version will always be available on our website.
13. Contact
If you have any questions about this Privacy Policy or how your data is handled, please contact: